Category Archives: 9. Customer Experience Examples

Customer Experience Key to Building Loyalty

Loyalty Initiatives Without Points

July (Friday the) 13th, 2012
by Peter Roundhill

Reward programs can enhance customer loyalty, but they aren’t a replacement for exceptional products and service.  In fact, some of the most effective customer loyalty initiatives don’t involve points at all – they involve surpassing customer expectations and, sometimes, unexpected rewards.  The following is an example: Continue reading