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Trading Stamps & Carlson Marketing
Reward programs in North America date back at least as far as trading stamps, when people collected stamps from stores, stuck the stamps on cards and then redeemed the completed cards for rewards. The first large scale program was S&H Green Stamps, a program created in 1896 as a business that sold stamps and stamp books to businesses. By the late 1950’s approximately two out of every three American families collected some form of trading stamp.
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